Mitsubishi Motors Europe
Project Director

For the Mitsubishi Motor Shows, Lukkien developed an appealing concept with the focus on interactive touchscreens. Visitors can use the touchscreens to watch films, photos and in depth information about the cars.

Lukkien asked me to restructure the project organization, further develop the interactivity of the stations and manage the overall project for the Mitsubishi Motor Show at the IAA 2007 in Frankfurt.

With a skilled team of designers, programmers and film editors we redesigned the stations and rewrote all the software. In addition several films were produced. The main film was seamlessly presented on 7 different screen throughout the Mitsubishi stand and consisted of film material combined with animations in line with the look and feel of the stations.